The wall-street journal recently published an article regarding home energy efficiency and the impact it can have on homes. It also detailed the progression of insulation products over the past few years that has led to the development of spray foam & blown-in insulation as alternatives to the standard fiberglass batts & rolls.
The article gives some fascinating statistics such as the fact that 93% of builders in a survey named increased energy efficiency as an important green practice. This article is geared towards home-owners but is a great read for contractors to gather some useful facts to help present supporting information for your recommendations to homeowners. Here is the link to the Wall Street Journal Article – New Ways to Use Less Energy at Home .
Remember, referencing the Wall Street Journal can be a great sales tool to support your recommendations to your customers.